Fainá

Branding for Fainá, an audiovisual production company, dedicated to the creation of stories and fictional content.

Client

Guido Villaclara

Agency

__

Project Type

Branding / Visual Identity

Role

Graphic Designer
Creative director

Brief

Create a brand for an audiovisual production company specialized in fiction content, inspired by the culture, urban codes, and unique idiosyncrasy of the city of Buenos Aires, Argentina.

Project Overview

Visual identity

The brand is built upon the triangular silhouette of the classic slice of fainá, an icon of Buenos Aires cuisine.

The typographic movement of the logo conveys freshness, playfulness, and that distinct, laid-back perspective with which Argentinians interpret everyday life.