Guido Villaclara
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Branding / Visual Identity
Graphic Designer
Creative director

Create a brand for an audiovisual production company specialized in fiction content, inspired by the culture, urban codes, and unique idiosyncrasy of the city of Buenos Aires, Argentina.

The brand is built upon the triangular silhouette of the classic slice of fainá, an icon of Buenos Aires cuisine.
The typographic movement of the logo conveys freshness, playfulness, and that distinct, laid-back perspective with which Argentinians interpret everyday life.



