LAB

Branding for "LAB - Laboratorio de diseño".
Santa fe, Argentina.

Client

LAB - Laboratorio de diseño

Agency

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Project Type

Branding / VIsual Identity

Role

Graphic Designer
Creative director

Brief

Visual identity design for a new creative space that amalgamates trends and experiments with innovative solutions in architecture, furniture design and interior design.

Project Overview

Visual identity

Simple, neutral, and versatile brand identity that can be easily adapted to different communication materials. The identity incorporates a postmodern nod to the Memphis style of the 70s and 80s, highlighting geometric shapes, vibrant colors, and sculptural structures, achieving a bold and flexible aesthetic.